CONTENT MARKETING

International business needs content marketing that mirrors the local climate. Orchid International legacy of creating relevant, meaningful content worldwide puts the customer at the forefront of any online strategy. That’s why we’ve been leading the market for more than 10 years.

Global search engines now place an increasing emphasis on a holistic SEO profile. This means enhanced demand for effective international content marketing. Whether it’s China’s search engine Baidu preventing irrelevant onsite SERPs and link-spam updates or Russia’s Yandex fight against links as a ranking factor for commercial search terms, online businesses need unique content to stay visible. In any market.

We harness original, localised content to give real value to the online user – and value to our clients. Whatever the channel, however the traffic comes in, Orchid multilingual content is targeted, clear and expertly crafted. It’s designed to engage online users through language and the cultural nuances of any chosen global market.

Harder working content

Great global content marketing supports your international SEO strategy. It improves local traffic-driving channels, increases brand awareness, drives a consistent user journey and fosters engagement. It’s everything from videos, images, infographics and bigger website copy to meta titles, descriptions and calls-to-action (CTA). It has traction in-market – and we’re here to make content work harder for your business online.

It’s not just what you read, but where you read it. Our analytical power drives multilingual content marketing to new heights in any international campaign. We do this by analysing webpage engagement metrics, goal setting, micro conversations as well as larger conversions and assisted conversions.

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